CO2 - use not reduce

Fact 1:  Atmospheric carbon dioxide levels are higher than they have been in hundreds of thousands of years.

Fact 2: Climate scientists agree that CO2’s effective residence time (how long it remains in the atmosphere) is around 400 years. (

Fact 3: Rising greenhouse gas levels, including CO2, contribute to climate change and if left unchecked will irreversibly change the planet. (

Conclusion: At willpower energy, we love CO2.


That’s controversial to say—and when I googled it to write this article, I only found climate change denial websites—but it is also true. The fuels we use today, petroleum and natural gas, are nonrenewable. The willpower technology produces a biofuel, methanol, which can also be used for heating, and unlike fossil fuels methanol is renewable through a simple synthesis.

For us, CO2 is a resource. We produce methanol from CO2 captured from the atmosphere. Most green fuel processes are focused on reducing emissions by simply ceasing to emit additional greenhouse gases. However, these methods do nothing for the carbon dioxide that is already in the atmosphere. Instead of fearing CO2, we have chosen to embrace it as a valuable chemical that can be used to make renewable fuel. By doing so, we are developing a new zero emissions fuel: we reduce CO2 just as much as our peers, using what is already at hand.

We use, not reduce. We use resources readily available to us: water, electricity, and CO2. Our goal is to combine the willpower system with houses powered by renewable energy, such as solar or wind. We use the resources provided to us by nature. That includes carbon dioxide. Other scientists have envisioned this idea, including researchers from the Dutch research center Bert Hamelers of Westus, who proposed harvesting electrical energy from CO2 emitted by power plants ( The idea that CO2 can be used for our benefit has been discussed—but we are now implementing it.


Join us in the energy revolution! Carbon dioxide is a force to be respected, but not to be feared. #UseNotReduce


(JeKa - 02.06.2016)